15 mostly irrefutable facts about Learning Stream customers
Fresh research indicates Learning Stream customers are an eclectic bunch:
- The average Learning Stream account includes three to four named user licenses, which means those users can access their account simultaneously and lock down security by giving different permissions.
- About 15% of Learning Stream customers are full-on enterprise users, which means multiple divisions/programs within their organization use the same account while keeping their information and payment processes separate.
- The typical organization has been a Learning Stream customer for five years.
- Some organizations are approaching 15 years as Learning Stream customers.
- They know the software as well as some of us who work at Learning Stream.
- Some Learning Stream users send us goodies like homemade jams and jellies.
- On average, Learning Stream customers conduct about 250 “events” (classes, trainings, workshops, etc.) each year. They manage on average 3,000 individual registrations annually. A tiny number of customers hold annual events such as conferences. That is the only time they need a registration management solution. On the other end of the spectrum, some Learning Stream users hold more than 1,000 classes and trainings each year.
- Most users require registration management for programs we generally describe as training, whether it’s employee refreshers, teacher workshops, learning a new software system, courses for customers, professional continuing education, or community classes such as birthing or billiards. Learning Stream customers also manage programs like motorcycle safety training, pet training, and tornado preparedness for children.
- Classes on average have 30 students signed up. However, some classes are very small because of their highly-technical subject matter and price tag. Such classes have a half-dozen or fewer students.
- Most (82%) of Learning Stream users collect payments or at least track financial activity related to their programs.
- Eighty-seven percent (87%) who track financials accept online payments through processors like Authorize.net, PayPal, Stripe, and Touchnet. Many of them have unique and complex fee challenges, such as multi-person or multi-class discounts.
- Continuing education tracking is a big deal for most Learning Stream customers. Fifty-seven percent (57%) have activated CE functionality in their Learning Stream account, which allows them to capture, track, and report on myriad CE data. That data must be available in real-time for students as well as sanctioning organizations.
- User job titles are varied, including administrative assistants, technology directors, training leaders, assistant deans, CE directors, human resources VPs, and registration managers. Users also include a fair number of business owners.
- Titles of classes are just as diverse, including Summer Young Writers Institute, Emerging Infection Disease Workshop, Soccer Camp, Chef Camp, Basic Life Support, Creative Financing Solutions, Business Acumen Refresher, and Advanced Expressive Watercolor.
- No such thing as a typical Learning Stream user exists. They are a diverse group with unique challenges. And no matter how often or how large their classes and events are, each one is just as critical as the one before and the next one on the schedule.
Where do you see yourself on the spectrum? If you’re exploring registration management software options, we would love to learn about your unique challenges.